What Does a Small Business Need to Start Selling Online?
Plan products, operations, policies, payments, fulfillment, customer service, technology, and measurement before launching an online store.
Small business guides
E-commerce
The platforms, operational choices, and customer experience basics behind a sustainable online store.
Who this is for
Use these guides when the work—not the software catalog—is the starting point
Product and service businesses planning an online store or comparing the operating models behind commerce platforms.
Latest E-commerce guides
2 practical guides with decision criteria, tradeoffs, and an actionable next step.
Shopify vs WooCommerce: What Should a Small Business Consider?
Compare Shopify and WooCommerce by control, operating responsibility, technical skill, and the day-to-day needs of a small online store.
How to use this library
Define the job, shortlist the approach, then verify current details
Use a guide to write requirements and test scenarios. Confirm changing features, terms, prices, and policies in the official sources linked on each page before committing.
Read our research and testing standards →